Multicultural Outreach

As the U.S. population continues to become more racially and ethnically diverse, and because many multicultural groups are disproportionately killed in traffic crashes, multicultural outreach is critical to a successful highway safety strategy.

These resources may be useful to states and other groups in their efforts to reach out to various multicultral communities.

Federal Government Agencies

Department of Health and Human Services

Center for Disease Control (CDC) Office of Minority Health and Health Disparities (OMHD)
Aims to eliminate health disparities for vulnerable populations as defined by race/ethnicity, socio-economic status, geography, gender, age, disability status, risk status related to sex and gender, and among other populations identified to be at-risk for health disparities.

Indian Health Service (IHS)
Provides federal health services to American Indians and Alaska Natives. The IHS's injury prevention program includes highway safety issues, such as child passenger safety.

Office of Minority Health (OMH)
Works to improve and protect the health of racial and ethnic minority populations through the development of health policies and programs that will eliminate health disparities.

Substance Abuse and Mental Health Services Administration (SAMHSA)
Administers grant programs and data collection activities to reduce the impact of substance abuse and mental illness on America’s communities.

	Center for Substance Abuse Prevention (CSAP) Provides national leadership in the federal effort to prevent alcohol, tobacco and other drug problems.
	National Clearinghouse for Alcohol and Drug Information (NCADI) Resource for current information and materials concerning alcohol and substance abuse prevention, intervention and treatment.

Department of the Interior

Bureau of Indian Affairs (BIA)
Works to enhance the quality of life, promote economic opportunity and carry out the responsibilities to protect and improve the trust assets of American Indians, Indian nations, and Alaska Natives.

Department of Transportation

U.S. Department of Transportation
Serves the United States by ensuring a fast, safe, efficient, accessible and convenient transportation system that meets our vital national interests and enhances the quality of life of the American people, today and into the future.

National Highway Traffic Safety Administration (NHTSA)
Directs the U.S. highway safety and consumer programs established by the federal law to help prevent crashes and their attendant costs, both human and financial.

Multicultural Outreach
Contains traffic safety information specific to various cultural groups, including Hispanics, African Americans and American Indians.

National Multicultural Organizations

Latino/Hispanic
	ASPIRA National nonprofit organization devoted solely to the education and leadership development of Puerto Rican and other Latino youth. ASPIRA takes its name from the Spanish verb aspirar, "aspire."
	Hispanic American Police Command Officers Association (HAPCOA) Association in the U.S. of Hispanic American command officers from law enforcement and criminal justice agencies at the municipal, county, state and federal levels.
	League of United Latin American Citizens (LULAC) Advances the economic condition, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at LULAC councils nationwide.
	National Alliance for Hispanic Health Science-based nonprofit organization that focuses on improving the health and well-being of Hispanics.
	National Association of Hispanic Nurses (NAHN) Committed to improving the quality of health and nursing care of Hispanic consumers and providing equal access to educational, professional and economic opportunities for Hispanic nurses.
	National Council of La Raza (NCLR) National Hispanic civil rights and advocacy organization working to reduce poverty and discrimination and improve life opportunities for Hispanic Americans.
	National Hispanic Medical Association (NHMA) Nonprofit association representing licensed Hispanic physicians in the United States working to improve the health of Hispanics and other underserved populations.
	National Latino Children’s Institute (NLCI) National nonprofit organization whose primary focus is on Hispanic children from birth through age 18, working to focus the nation’s attention on issues facing young Latinos and to assist communities in finding solutions.
	National Latino Council on Alcohol and Tobacco Prevention (LCAT) Nonprofit national organization whose mission is to combat alcohol and tobacco problems and their underlying causes in Latino communities.
	National Puerto Rican Coalition, Inc. (NPRC) Systematically strengthening and enhancing the social, political and economic well-being of Puerto Ricans throughout the United States and in Puerto Rico, with a special focus on the most vulnerable.
African American
	Alpha Kappa Alpha, Inc. Greek sorority established and incorporated by African American college women working to empower communities through exemplary service initiatives and progressive programs.
	Boys and Girls Clubs of America Offers a safe place for kids to learn and grow through programs and services that promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence.
	Jack and Jill of America, Inc. African-American organization of mothers who nurture future leaders by strengthening children ages 2-19 through chapter programming, community service, legislative advocacy and philanthropic giving.
	Meharry Medical College Private, independent historically black academic health center dedicated to educating minority and other health professionals and home of the Meharry-State Farm Alliance joint venture to reduce motor vehicle crashes by promoting safe driving practices among racial and ethnic minorities.
	National Association for the Advancement of Colored People (NAACP) Works to ensure the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination.
	National Black Alcoholism and Addictions Council (NBAC) Nonprofit, tax-exempt organization of black persons concerned about alcoholism and other drugs of abuse.
	National Black Caucus of State Legislators (NBCSL) Membership association of African American state legislators that monitors federal and state activity and provides information to its members through policy symposiums and conferences, focusing on policies that positively affect all Americans.
	National Black Child Development Institute (NBCDI) Organization whose mission is to improve and advance the quality of life for Black Children and their families through advocacy and education.
	National Black Nurses Association, Inc. (NBNA) Facilitates collective action by black nurses to address health care needs of African Americans through programs such as The Black Congress on Health, Law and Economics (BCHLE), an association of national organizations representing African American professionals.
	National Conference of Black Mayors (NCBM) Private nonprofit organization working to enhance the executive management capacity of its members for the purpose of governing viable municipalities.
	National Council of Negro Women (NCNW) Council of national African American women's organizations and community-based sections working to lead, develop and advocate for women of African descent through research, advocacy and national and community-based health, education and economic empowerment services and programs in the United States and Africa.
	National Dental Association (NDA) National forum for minority dentists and a leader in advancing their rights within the dental profession, the armed services, the government and the private sector.
	National Medical Association (NMA) Promotes the collective interests of physicians and patients of African descent and provides physician and consumer information.
	National Urban League (NUL) Historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities.
	Sigma Gamma Rho Sorority, Inc. Nonprofit service and social organization that aims to enhance the quality of life within the community through public service, leadership development and education of youth.
Asian American/Pacific Islander
	Asian Health Services Serves and advocates for the Asian and Pacific Islander (API) community by ensuring access to health care services regardless of income, insurance status, immigration status, language or culture.
	Asian American Recovery Services, Inc. Dedicated to decreasing the incidence and impact of substance abuse in the Asian and Pacific Islander communities of the San Francisco Bay Area.
	Conference on Asian Pacific American Leadership (CAPAL) Charitable and educational organization dedicated to building leadership and public policy knowledge within the Asian Pacific American community to promote APA interests in public sector careers, provide information and on policy issues affecting the community and serve the APA community at large.
	Japanese American Citizens League (JACL) Asian American civil rights organization that monitors and responds to issues that enhance or threaten the civil and human rights of all Americans and implements strategies to effect positive social change, particularly to the Asian Pacific American community.
	National Asian Pacific American Families Against Substance Abuse (NAPAFASA) Private, nonprofit membership organization dedicated to addressing the alcohol, tobacco and other drug issues of Asian American and Pacific Islander (AAPI) populations on the continental U.S., Hawaii, the six Pacific Island jurisdictions and elsewhere.
	Organization of Chinese Americans (OCA) National organization dedicated to advancing the social, political and economic well-being of Asian Pacific Americans in the United States through local leadership and the community involvement of its chapters.
American Indian/Alaska Native
	American Indian Institute (Aii) Nonprofit Indian service, training, and research organization at the University of Oklahoma, serving American Indian and First Nation communities throughout the U.S. and Canada with education, research, health care initiatives and economic development.
	National Congress of American Indians (NCAI) National tribal government organization working to inform the public and Congress on the governmental rights of American Indians and Alaska Natives.
	National Indian Education Association (NIEA) Membership based organization committed to increasing educational opportunities and resources for American Indian, Alaska Native and Native Hawaiian students while protecting their cultural and linguistic traditions.
	United National Indian Tribal Youth (UNITY) National network organization working to foster the spiritual, mental, physical, and social development of American Indian and Alaska Native youth and to help build a strong, unified and self-reliant Native America through greater youth involvement.
	United Tribes Technical College (UTTC) Nonprofit corporation chartered by the state of North Dakota and operated by five tribes, founded to provide a community in which Indian people can acquire an education and obtain employment.

Other National Organizations

	AAA Foundation for Traffic Safety Nonprofit publicly-supported charitable educational and research organization dedicated to saving lives and reducing injuries on the roads.
	American Translators Association (ATA) Professional association founded to advance the translation and interpreting professions and foster the professional development of individual translators and interpreters.
	The Century Council National organization funded by America's leading distillers and dedicated to reducing drunk driving and underage drinking problems.
	Families USA National nonprofit, non-partisan organization whose Minority Health Initiatives program works to raise awareness, build capacity, and analyze the impact of health policies and proposals on racial and ethnic minorities’ access to quality, affordable health care.
	Mothers Against Drunk Driving Nonprofit grass-roots organization working to stop drunk driving, support the victims of this violent crime and prevent underage drinking.
	The Community Toolbox (CTB) developed and managed by the Work Group for Community Health and Development at the University of Kansas Connects people with resources for learning the skills required to bring about change and improvement in their communities and applies this knowledge in diverse cultures and contexts

Media and Organization Resources

	African American Yearbook National resource and referral guide for and about African Americans.
	Anuario Hispano/Hispanic Yearbook National resource and referral guide for and about the Hispanic community in the Unites States and Puerto Rico.
	Asian American Yearbook National resource and referral guide for and about Asian Americans.
	Asian American Journalists Association (AAJA) - Washington, D.C. Aims to increase employment of Asian American Journalists and encourage sensitive and accurate news coverage of Asian American issues.
	Asian American Net Listing of Asian American organizations across the U.S.
	Association of Hispanic Advertising Agencies (AHAA) The national organization of firms specializing in marketing to the nation’s Hispanic consumers.
	Black Entertainment Television (BET) Cable network targeting African American consumers.
	Council of Public Relations Firms National association working to advance the business of public relations firms by building the market and firms’ value as strategic business partners..
	Entravision Communications Corporation Diversified Spanish-language media company with a unique group of media assets including television stations and radio stations.
	Galavisión Miami, Florida based Spanish language cable network owned by Univision Communications, Inc.
	Hispanic Marketing and Communications Association (HMCA) Hispanic Marketing and Public Relations Website: www.hispanicmpr.com Volunteer driven nonprofit association dedicated to the promotion of Hispanic marketing excellence.
	Hispanic PR Wire News distribution service reaching U.S. Hispanic media and opinion leaders.
	Hispanic Public Relations Association (HPRA) Network of Hispanic public relations and marketing professionals representing agencies, government, nonprofit and corporate companies across the nation.
	Hispanic Communications Network Engages Latinos across the United States with customized, fully-integrated media campaigns that blend dynamic television, radio, print and internet elements.
	National Association of Hispanic Journalists (NAHJ) Dedicated to the recognition and professional advancement of Hispanics in the news industry.
	National Association of Hispanic Publications, Inc. (NAHP) Nonprofit, non-partisan trade advocacy organization representing the leading Spanish language publications in the United States.
	National Black Public Relations Society (NBPRS) Network of public relations administrators, media specialists, government relations directors and communications professionals striving to nurture, enlighten and inform its membership about new technologies and techniques.
	National Hispanic Media Coalition (NHMC) Nonprofit, civil rights media advocacy organization created to advance American Latino employment and programming equity throughout the entertainment industry and to advocate for telecommunications policies that benefit the American Latino community.
	Public Relations Society of America (PRSA) Organization of public relations professionals that provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession.
	Spanish Broadcasting System (SBS) Largest publicly traded Hispanic- controlled media and entertainment company in the U.S.
	TeleFutura U.S./Mexican Spanish-language broadcast television network owned by Univision with headquarters in Miami, Florida.
	Telemundo American television network that broadcasts in Spanish and is the second-largest Spanish-language content producer in the world.
	Univision Spanish-language media company in the United States with a portfolio of media assets that not only informs and entertains Hispanics, but also provides a vital link to their community.
	USAsian Wire Comprehensive, targeted newswire specializing in delivering news releases and multimedia content reaching Asian-American and Pacific Islander print, broadcast and online media in the U.S.
	Yahoo Directory Provide listings of news media organizations by state or by culture.