According to the Insurance Institute for Highway Safety, the period surrounding the Labor Day Holiday is among the most deadly time of the year on our nation’s roadways. Many of these deaths are alcohol-related. In fact, in the days surrounding Labor Day 2006, the percentage of all fatalities involving a driver with at least an illegal limit of .08 BAC increased to 39 percent from an average of 30 percent the prior year. There were 506 total fatalities over the 2006 Labor Day weekend.
To combat these needless deaths, GHSA members, in partnership with NHTSA, MADD and the International Association of Chiefs of Police (IACP) are cracking down on drunk driving through the national Drunk Driving. Over the Limit. Under Arrest. (OTLUA) high-visibility enforcement campaign.
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Alabama—In Alabama, more than 200 law different state and local law enforcement agencies will be participating in thecampaign. Agencies will be conducting roadblock checks and saturation and line patrols and placing added emphasis on areas where a high number of alcohol-related and reckless driving crashes have occurred. A week before the campaign, the Alabama Department of Public Safety plans to unleash an additional 200 highway patrol officers on the roads in a “zero tolerance” campaign against speeding and unsafe driving.
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Alaska—Alaska will include helicopter surveillance by state and local law enforcement agencies during its OTLUA-Drink. Drive. Go To Jail. crackdown. During the 4th of July holiday weekend, a 48 hour aerial surveillance was conducted and resulted in more than 450 tickets. The patrols spanned the Seward Highway and into the municipality of Anchorage, which required an partnership between Alaska State Troopers and Anchorage Police Department. The concept of using helicopters to identify dangerous driving behavior and alert participating patrol teams has not existed in Alaska since 1992. The program coincided with a new “Move-Over” law on July 5, which requires motorists to slow down to a “reasonable and prudent” speed while passing emergency vehicles stopped on the road.
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Arizona—In 2006, Arizona's DUI Task Forces made 734 DUI arrests over the campaign. This year, along with heavy AZ DUI task force details over the three-week deployment, the state and its law enforcement and safety partners will be hosting a press conference on Tuesday, August 14 at the state capitol. Besides the DUI crackdown info, the state highway safety office, motor vehicle division and MADD will discuss the new ignition interlock device law that goes into effect September 19, requiring all first-time DUI offenders to have an ignition interlock device (IID).
Arizona will continue to support the national media buys, with a heavy rotation of the state's award-winning DUI? Expect the Max media campaign.
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Arkansas—The Arkansas State Police Highway Safety Office, in partnership with Mothers Against Drunk Driving, is conducting a kickoff media event on August 13 in Little Rock. The director of the State Police will announce that stepped up sobriety checkpoints and saturation patrols will be conducted during the mobilization from August 17 to September 3. Paid media will begin on August 15, targeting males 18-34 statewide with television, radio and cinema ads relating to the mobilization, with a secondary emphasis on motorcycle drivers. The University of Arkansas will conduct an evaluation via a statewide telephone public awareness survey immediately following the mobilization.
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California—Over 350 law enforcement agencies will blanket California with saturation patrols and checkpoints. Under the California Office of Traffic Safety direction, the agencies are banding together under the banner “Avoid the 12” (or 16 or 25 or even 40), as in “Don’t drink and drive, and you will avoid the 12 police agencies in this area.” By December, the Los Angeles region will be up to “Avoid the 160,” and the whole state will be virtually covered. "Avoid" coordinators in each of the regions both coordinate the operations and give heavy media pushes to get the message out. Comprehensive media kits with templates are distributed to all the "Avoid" coordinators. A central website, www.californiaavoid.org, serves as both a regional resource and as a database to report daily results.
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Connecticut—The Connecticut Department of Transportation's Transportation Safety Section, in partnership with state and local law enforcement agencies, will conduct a variety of impaired driving crackdown activities. A total of 39 law enforcement agencies will be conducting saturation patrols, and 22 DUI checkpoints are scheduled throughout the state during the enforcement period. Press releases from the participating agencies will be distributed to the media prior to the start of the campaign. Variable highway overhead message boards will display the national slogan.
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Colorado—The Colorado Department of Transportation and statewide law enforcement agencies are kicking off the national DUI mobilization with a news conference August 16 at a Denver impound lot, with a visual backdrop of cars representing the 1,969 arrested during last year’s Labor Day crackdown. Ms. Gabriela C. Vidal, PE, Safety and Traffic Engineering Branch Manager will be speaking at the kickoff. In addition, two sobriety checkpoints will be dedicated to victims of impaired drivers–one to a young bride killed on her wedding day. Sixty-five Colorado law enforcement agencies will be participating in saturation, increased patrols and multi jurisdictional checkpoints. There are eighteen checkpoints planned during the enforcement period statewide.
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Delaware—Law enforcement agencies will be conducting DUI checkpoints as part of a regional campaign and DUI saturation patrols throughout the crackdown period. On August 17, Delaware will hold a press event to announce its local participation in the national crackdown. Lt. Governor John C. Carney will present a proclamation designating Delaware as the nation’s second HERO state. The HERO campaign was created by Mr. Bill Elliott after his son, Navy Ensign John Elliott, was killed by an impaired driver. The campaign encourages the use of designated drivers through campaign materials posted in bars, restaurants and other venues. The proclamation will be presented to Mr. Elliott. That evening, Delaware will dedicate a DUI checkpoint in memory of Ensign Elliott as part of its new Designated DUI Checkpoint initiative.
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Florida—Law enforcement agencies in Florida are currently planning their involvement in the Labor Day crackdown. Agencies will be stepping up enforcement through hightened patrols, checkpoints saturation patrols. As plans are finalized, they are being published on an enforcement calendar at www.fl-dui.com.
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Georgia—For six days leading up to Labor Day, local police, sheriff’s deputies and Georgia State Troopers will line up at State Welcome Centers to greet motorists as part of the sixteenth annual Hands Across The Border highway safety awareness campaign. Georgia police will join law enforcement partners from six border states in this week-long effort to crack down on impaired drivers through sobriety checkpoints and concentrated patrols, sending the message that safe driving doesn’t stop at the state line. The campaign will coincide with the nationwidemobilization and is also part of Georgia’s “One Hundred Days Of Summer HEAT” initiative to raise awareness about the deadly consequences of speed, aggressive driving and failure to use safety restraints. On August 17, Georgia will kick off its statewide drunk driving crackdown with a joint news conference with the Georgia Department of Natural resources. For more information, visit www.gahighwaysafety.org.
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Hawaii—Hawaii will participate in the crackdown with high visibility enforcement conducted by its four county police departments. In addition to the national campaign, the Hawaii Department of Transportation has implemented a “52/12” enforcement program by increasing the frequency of sobriety checkpoints to a minimum of 52 sobriety checkpoints per year in each county. Each county police department determines the dates and locations for conducting sobriety checkpoints and/or saturation patrols based on their own traffic crash data. Hawaii has also produced TV and radio spots using the new national slogan and will spend approximately $200,000 on a statewide media buy. The spots are scheduled to air during the national Labor Day crackdown and from Thanksgiving Day weekend through January 2, 2008.
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Idaho—There are 27 agencies signed up to do overtime patrols through Labor Day weekend. Idaho has two PSA videos that will run through Labor Day. There are also two radio PSAs running. There will be a live read at two fairs that will address drinking and driving.
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Illinois—The Illinois Department of Transportation/Division of Traffic Safety is coordinating a statewide effort with state and local law enforcement agencies. A kickoff media event is scheduled for August 14 at the Illinois State Fair, along with numerous other earned media opportunities from August 17 through September 3, including a joint media event with MADD Illinois. Law enforcement agencies are planning 425 roadside safety checks. A statewide media buy will place hard-hitting, true to life impaired driving spots on radio, TV and billboards to focus on the 18 to 34 year-old African-American, Hispanic and rural male demographic. For more information on IDOT/Division of Traffic Safety's programs, visit www.dot.il.gov/safety.html.
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Indiana—The Indiana Criminal Justice Institute's Traffic Safety Division is coordinating a statewide effort with state and local law enforcement agencies. On August 20, various media kickoff events are scheduled across the state. There are numerous other earned media opportunities from August 17 through September 9. A statewide media buy will place impaired driving spots on radio and TV, focusing on the 18 to 34 year-old male demographic. Over 221 law enforcement agencies, including the Indiana State Police, will be on funded overtime saturation patrols and sobriety checkpoints from August 17 through September 9. Additional information about the upcoming crackdown may be found at www.in.gov/cji/traffic.
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Iowa—Iowa is planning several events to occur in conjuction with the national campaign. On August 10, the Central Iowa Traffic Safety Task Force agencies will conduct special enforcement efforts, with particular emphasis on alcohol-related violations near the State Fair. Iowa's Special Traffic Enforcement Program (sTEP) will run throughout the campaign. Operation “Is” Interstate enforcement will be conducted August 30 on I-80 running east and west and on I-35 running north and south and expanding beyond Iowa's borders from Duluth, Minnesota to Laredo, Texas. On August 17, the state will holde a press conference to publicize these enforcement efforts and their accompanying paid media spots.
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Kansas—In Kansas, 140 agencies will be be participating with overtime enforcement concentrating on impaired driving. Kansas has produced its own ads and will be spending approximately $100,000 on TV and radio. Plans are underway to utilitze the National Spanish radio in Kansas. The state is planning a media event in the Kansas City metro area at the beginning of the crackdown to bring attention to the issue of impaired driving and to kick off an earned media campaign.
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Kentucky—Kentucky is planning a statewide mobilization event announcement on August 17 at the Kentucky Horse Park. State and local law enforcement will be involved as Kentucky's Governor's Representative for Highway Safety, Transportation Secretary Bill Nighbert announces the mobilization. This is the Kentucky Department of Transportation Safety's first mobilization event as the state's new highway safety office. Paid media will advertise the statewide increase in activity, and there will be numerous earned media events in targeted counties throughout the state.
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Louisiana—The Louisiana Highway Safety Commission is aggressively promoting the national campaign. Law enforcement agencies throughout Louisiana will be participating in saturation patrols and sobriety checkpoints. Overtime funded by the LHSC exceeds $200,000 for the campaign. Paid media will advertise the increased patrols and the legal and financial consequences of driving while impaired and will compliment the enforcement in all seven media markets throughout the state.
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Maine—Over 55 Maine law enforcement agencies and the Maine State Police have partnered with the Maine Bureau of Highway Safety for a summer-long campaign. Nine people have already been arrested for OUI since the beginning of the enforcement. All law enforcement agencies will focus their efforts on the campaign and have at least four details during the two-week national crackdown. Police departments are notifying their local media outlets of their dedicated OUI enforcement details, while the Bureua of Highway Safety has launched statewide radio and TV ads. A media kickoff event is being planned for the beginning of the national crackdown.
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Maryland—Throughout the national. campaign, Maryland will participate in high visibility enforcement and educational activities targeting high-risk audiences. An increased number of saturation patrols will be utilized to augment ongoing enforcement efforts, and Maryland will organize an event to launch its participation in the NHTSA Region III campaign, Checkpoint Strikeforce. For the first time, Maryland will invite a leading public official to serve as a spokesperson for the campaign, which will continue throughout the remainder of the year and culminate with a victim's memorial event during the December holidays. During the recent legislative session, Maryland also created a special task force to combat drunk and drugged driving, and this will be a focal point of impaired driving prevention efforts for the next 18 months.
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Massachusetts—The Executive Office of Public Safety and Security's Highway Safety Division will provide grant funding to enable the state police and more than 230 local police department to participate in the national mobilization in Massachusetts, from August 17 through September 3. Law enforcement will conduct additional saturation patrols and sobriety checkpoints, using the State Police's Breath Alcohol Testing (BAT) Mobile. This extra enforcement will be complemented with a statewide public information campaign involving radio ads (in Spanish and English), Internet ads, posters, e-billboards, aerial banners and variable message boards. State and local police and other highway safety partners will conduct an August 30 press event to spotlight the mobilization. Banners, literature and a sample news release will help law enforcement conduct local earned media and community outreach. For more information, visit www.mass.gov/highwaysafety.
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Michigan—Additional officers will be on patrol in 55 of the state's 83 counties.
In addition to patrolling for drunk drivers, officers will also conduct warrant sweeps for those who failed to show for court following a drunk driving arrest. A pilot effort in one county will test the use of patrol car light bars that will display a drunk driving enforcement message as a way to enhance visibility of increased DUI patrols.
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Minnesota—Minnesota will be targeting young males by distributing coasters printed with anti drunk-driving slogans to bars across the state.
The state will also distribute of "Take Aim" talking urinal cakes to select, big-market cities. The urinal cakes provide an interactive "game" and call for patrons to "aim" for a safe alternative rather than drive impaired. Also,
"Open Wide and Say Oh #@$*!" postcards will be inserted in the Twin Cities' weekly alternative paper. The reverse side of the postcards will include safety information.
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Mississippi—The Mississippi Governors Office of Highway Safety will be promoting the national campaign through a variety of means. State, county and local municipal agencies will conduct high visibility enforcement efforts statewide. $250,000 is being spent on paid media for TV and radio. Press articles, proclamations and dropins will be distrubuted to law enforcement agencies to be customized as appropriate. Law enforcement agencies will also receive roll call video and presentations to promote a strong DUI enforcement effort. The highway safety office is conducting heavy media outreach. Finally, Law Enforcement Liaison network meetings will be held throughout the state to promote the campaign.
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Missouri—Missouri has 138 law enforcement agencies participating in its You Drink and Drive. You Lose campaign. In addition to law enforcement cracking down statewide on those driving impaired, Missouri is working to reach male drivers, ages 21-34, with talking urinal cakes in drinking establishments in Missouri's four largest cities. A female voice encourages males to find a sober ride home and stresses the consequences of going to jail if they drive impaired. Paid media completes the educational side of the campaign.
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Montana—At least 66 law enforcement agencies in Montana will participate in the crackdown. Fifty-eight of these agencies have STEP overtime grant contracts, and eight have equipment grant contracts. Those with STEP overtime contracts will conduct at least 4 nighttime DUI/traffic patrols. The Montana Highway Patrol and some local law enforcement agencies will conduct safety spot-checks. All departments will conduct saturation patrols focused on high crash roadways and areas with a history of alcohol/drug-related crashes. For more information, visit MDT's State Highway Traffic Safety Bureau's Impaired Driving website: http://www.mdt.mt.gov/safety/impaired.shtml.
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Nebraska—The Nebraska Highway Safety Office will award $300,000 among 35 law enforcement agencies for special impaired driving enforcement involving checkpoints and saturation patrols. A special public information and education effort with Huskers Sports Marketing for the University of Nebraska's opening home football game September 1 will focus on the mobilization efforts.
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Nevada—Twenty-three law enforcement agencies across Nevada will participate in the national campaign from August 27 through September 9, conducting saturation patrols, checkpoints and STEP enforcement activities. Press conferences will be held in both the northern and southern regions of the state. Media will be invited to ride along with law enforcement and will be welcomed into Clark County taverns to interview patrons. Other campaign partners include the Safe Communities Partnership, Department of Public Safety, Designated Driver and local taverns. Taverns will feature flashing ice cubes representing the flashing red and blue lights of a patrol vehicle, with a message printed on napkins and posters reading: Let These be the Only Flashing Lights You See Tonight. A secondary message will be Be the Life of the Party ... Be a Designated Driver.
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New Hampshire—During the mobilization period, the New Hampshire Highway Safety Agency has funded overtime DWI enforcement patrols and sobriety checks with 70 state, county and local law enforcement agencies. This includes regional enforcement efforts that will be conducted on specific dates in specific geographic regions, including: Conway, Keene, Nashua and Claremont. The Agency has allocated approximately $160,000 in support of these overtime DWI patrols and sobriety checkpoints.
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New Jersey—As part of New Jersey's continuing efforts to combat drunk driving, over 300 local law enforcement agencies and the State Police will conduct saturation patrols and sobriety checkpoints throughout the state, beginning August 17 and running through September 3. The effort is part of the national Over the Limit. Under Arrest. campaign. The campaign will be supported by public awareness activities and the New Jersey Attorney General will kick off the campaign at a press conference on August 17.
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New Mexico—New Mexico will be starting to wrap up its 100 Days and Nights of Summer traffic safety campaign when the national mobilization kicks off. The campaign ends on September 8. It is a 100 day combined Super Blitz and Click It or Ticket effort, as New Mexico endeavors to lower its auto fatalities and alcohol-involved fatalities. For more information, visit http://100daysandnightsofsummer.com.
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North Carolina—North Carolina will be hosting two kickoff events to launch its Labor Day Booze It & Lose It campaign. To generate state-wide media coverage, events will be held at the Biltmore Estate in Asheville and the new Sports Complex in Rocky Mount, located in eastern North Carolina. State and local law enforcement officers will be invited to the events, which will include dignitaries and other speakers. More information is available at http://www.ncdot.org/programs/GHSP.
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North Dakota—During the national crackdown, North Dakota will be airing television and radio spots and posting print media ads (billboards and indoor ads) statewide with the tag line Drunk Driving. Over the Limit. Under Arrest. North Dakota law enforcement will be working overtime on DUI enforcement throughout the state. Community-based crackdown campaigns will be conducted extensively through North Dakota's Safe Communities programs. Examples of local activities include television/radio talk show interviews, newspaper editorials and partnerships and communications with local bars, restaraunts, retail establishments and speedways to help spread the message.
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Ohio—In Ohio, 875 law enforcement agencies will be participating in the crackdown. Ohio is using the national ads and will be spending approximately $300,000 on a mix of TV and radio spots. On August 31, the Ohio Governor's Highway Safety Office will be partnering with TEAM Coalition and the NFL on an event prior to the Cincinnati Bengals and Indianapolis Colts game—fans will be able to produce a video to be shown on the in stadium jumbotron during the season. The message will highlight the consequences of driving impaired and the importance of having a designated driver. More than twelve other events are scheduled prior to and during the crackdown.
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Oklahoma—Oklahoma is holding press conferences in Oklahoma City and Tulsa on August 16. At least two checkpoints will be held in high crash locations, with 17 others planned statewide. High visibility enforcement will be conducted statewide by the Oklahoma Highway Patrol, and 63 other law enforcement agencies will be doing saturation patrols. Oklahoma is spending $250,000 in paid media for TV, radio, outdoor and interactive media ads running August 20 to September 2. Interactive media will be on CBSsportsline, the number one online fantasy football community. Particular emphasis will be paid to motorcycle enthusiasts, and ads will be placed in programming most viewed by motorcycle owners.
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Oregon—The national campaign coincides with several exciting vents taking place in Oregon this year. Oregon is getting ready to roll out a new mobile DUI processing center and is distributing approximately two hundred in-car digital video cameras to local and state police agencies. These events, along with statewide saturation patrols and press releases, will serve to alert the driving public that impaired drivers will not be tolerated on Oregon’s roadways and remind them to Drive Sober, Save Lives.
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Pennsylvania—Pennsylvania will have sobriety checkpoints across the state on August 24. Each program has been asked to have a checkpoint on that date. The state is also focusing on its relatively new DRE program because it has been seeing an increase in drug impaired driving. A certified DRE will be on-hand at many of the checkpoints for media to interview and find out more about the program. In addition to the enforcement efforts, Pennsylvania is also doing an earned media campaign focusing on the DRE program. The DUI media buy will kick in for football season in September, and the state plans to partner with the Eagles and Penn State for football season and with University of Pittsburgh during basketball season.
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Puerto Rico—Over 40 commonwealth and municipal law enforcement agencies throughout Puerto Rico will participate in the crackdown through additional saturation patrols and sobriety checkpoints. The DUI overtime will be funded by the Puerto Rico Traffic Safety Commission (PRTSC). Complementing the enforcement is an island-wide public information campaign involving radio and TV spots as well as print ads in local and regional newspapers. It's message, “Guiar borracho es un crimen. Seras Arrestado. (Driving drunk is a crime. You will be arrested.)," is targeted to males 18-39, with a secondary emphasis on motorcyclists. PRTSC will also conduct an earned media campaign, consisting of press releases, letters to the editors and a two week media tour.
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Rhode Island—Rhode Island is planning a kickoff event with the South Kingstown and Narragansett Police Departments and the Rhode Island State Police for its You Drink & Drive. You Lose. Labor Day mobilization. The event will take place at Christofaro Park in Narragansett on August 17.
The photo-op/visual dynamic at the event will consist of
five vehicles and their drivers placed strategically at the location: a taxi cab and driver; a car with a "friend"; a police car and officer; an ambulance and EMT and a hearse and driver.
Signs and handouts included in the press kit will say "Chose your designated driver or someone will chose one for you."
A police officer who was hit by a drunk driver will be among the speakers. Also, bottles of water will be distributed with the message “Want a cold one? Have a water.”
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South Carolina—The South Carolina Department of Public Safety’s Office of Highway Safety embarked on a Sustained DUI Enforcement Campaign initiative in December 2006, which will run through Labor Day 2007. The campaign mirrors the national crackdown, but it predominantly uses the Sober or Slammer! enforcement slogan. It requires participating state and local law enforcement agencies to conduct monthly saturation patrols and sobriety checkpoints along with an additional four nights of specialized DUI enforcement during crackdown periods. The campaign will award six Dodge Charger police vehicles to law enforcement agencies that meet required criteria. South Carolina will expend more than $750,000 in airing campaign television spots for the campaign and will partner with the South Carolina Department of Transportation to put the message Statewide DUI Crackdown in Progress on variable message boards throughout the state.
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South Dakota—South Dakota will utilize a combined effort approach during the national campaign. The Highway Patrol, along with 90% of the local law enforcement agencies in South Dakota will hold nearly 20 sobriety checkpoints and additional saturation patrols across the state. Emphasis will be placed on major public events and the high risk counties identified by crash data. Safety booths at public events and traffic stops will be utilized to enhance public awareness. South Dakota will air radio and TV ads to discourage drunk driving and partner with Community Prevention Networkers across the state to conduct local activities illustrating the dangers of impaired driving. For additional information, visit www.state.sd.us/dps.
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Tennessee—The Tennessee Governor's Highway Safety Office is planning a press event for August 29. The event will be held at the Tennessee Highway Patrol 3rd District office. Following the press event, a sobriety checkpoint will be held nearby, and press will be encouraged to use it as a photo opportunity. Participants in the press conference will include: Kendell Poole, Director of the Governor's Highway Safety Office; Col. Mike Walker, Tennessee Highway Patrol; Glynn Birch, MADD National; a Metro Nashville Police Department spokesperson; and a MADD victim spokesman. Throughout the mobilization period, law enforcement across the state will be cracking down on drivers choosing to drink and drive.
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Texas—Texas is conducting a comprehensive media effort for the mobilization. This includes: media buys for radio, TV, billboards and gas pumps; a statewide news release; and a bilingual video news release. On August 15, Texas will hold a kickoff press event in San Antonio, prior to the opening session of the annual Texas Save a Life Summit. Additionally, MADD is hosting a press event in the Dallas/Ft. Worth area on August 28. NHTSA-developed public service announcements and employer and community packets were distributed to TxDOT districts and appropriate subgrantees. Over $1 million will be spent on increased DWI enforcement, and TxDOT will continue to utilize dynamic message signs. TxDOT districts have the option of using either or both the state slogan (Drink. Drive. Go to Jail.) or the national slogan (Drunk Driving. Over the Limit. Under Arrest.). The DWI Blues web page was updated for the mobilization and includes fact sheet, laws and other information.
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Utah—Utah is providing DUI overtime shifts statewide for high-visibility enforcement throughout the campaign. They will also be loaning out their DUI trailer for DUI checkpoints. There will be non-traditional public relations marketing campaign targeting 21-34 years old and 19-27 years old college students and seniors in high school, skewed toward active young adults who often drink socially. The public relations campaign includes restroom mirror clings placed over the sinks featuring mug shot placards. As a person looks into the mirror while washing his hands, he appears as a convict. A message: “If you can’t picture yourself in jail, don’t drink and drive." These will be in both Spanish and English. Other items include napkins and coasters
printed with the campaign message and life-sized plastic cutouts of police officers placed in bar and club parking lots, with the following sign: “If seeing this officer made you nervous, maybe you’re too drunk to drive. Please ride with a sober friend or call a cab.”
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Vermont—Vermont is providing DUI overtime shifts statewide for high-visibility enforcement throughout the campaign, including checkpoints. Police agencies in all fourteen counties are participating, along with the Vermont State Police. The DUI “BATmobiles” will be active. There will be a You Drink, You Drive, You Lose event scheduled at the Vermont Voltage (professional soccer) game, and the highway safety office is promoting the statewide message that "designated drivers are non-drinking drivers."
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Virgin Islands—The Virgin Islands Office of Highway Safety, in conjunction with the Virgin Islands Police Department (VIPD), will be participating in the national crackdown. Media efforts include billboards and printing the message “Drunk Driving, Over the Limit, Under Arrest” on private and local government check stubs. In addition, information will be posted on both the VIPD and the Department of Tourism Website. A paid media campaign will include a press conference to announce that daytime and nighttime checkpoint enforcement will be running from August 16 through September 3. There will also be radio and TV spots along with press releases, letters to the editors, banners and bumper stickers.
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Virginia—Throughout the national campaign, Virginia will participate in high visibility enforcement activities targeting the high-risk offenders, with special emphases on the young offenders. Virginia will use a combination of checkpoints, saturation patrols, TV and radio spots to alert the public that impaired driving will not be tolerated in the state. Virginia will also conduct it's annual launch of the NHTSA Region III campaign, Checkpoint Strikeforce. Attorney General Robert F. McDonnell, will serve as keynote speaker for this event, along with representatives from the Virginia State Police and the Virginia Highway Safety Office. Following the national campaign, Virginia will continue to dedicate resources to combating the impaired driver throughout the year.
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Washington—Washington will be participating in the campaign with extra enforcement patrols statewide. The state distrubuted a news release customized for local markets. A PR contractor will be obtaining placements and setting up interviews and also pushing both Spanish and English radio spots. Guest editorials will occur closer to Labor Day weekend. A TV media buy was placed for August 5 through September 8, marking the debut of a new :30 TV spot, Double Vision, which can be accessed on www.youtube.com by searching for "wtsc." Talent fees include one-year usage on the Internet. Also debuting with this campaign is the state's new icon and tagline treatment, Drive Hammered—Get Nailed, which was prompted by TV and radio stations requesting images for TV tickers, web use, etc. The impaired driving program manager has also been promoting the use of posters, coasters and other materials in community outreach efforts.
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West Virginia—West Virginia has 30 sobriety checkpoints scheduled to take place throughout the campaign, with most occuring over Labor Day weekend. On August 24, the state will kick off their efforts with a press conference at Marshall University Stadium in Huntington. The press conference will feature law enforcement from West Virginia,Ohio and Kentucky, along with other highway safety officials and advocates, and it will include a checkpoint. Additionally, the Alcohol Control Commission and Marshall University Police will be conducting a city/campus-wide alcohol compliance sting.
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Wisconsin—More than 250 law enforcement agencies are expected to participate in this year's crackdown. To kick off the intensified enforcement, news conferences and media events will announce that more officers will be patrolling for longer hours to stop and arrest drunken drivers. To help build public awareness, more than 80,000 University of Wisconsin football fans will see the Drunk Driving. Over the Limit. Under Arrest message displayed on the Camp Randall stadium scoreboard during the Badgers' home-opening game on September 1. The message also will be broadcast statewide during radio coverage of the game. In addition, a public service announcement about using a designated driver when you drink will be broadcast on the Miller Park scoreboard at each Milwaukee Brewer game. The PSA features Wisconsin State Patrol Superintendent David Collins and several Brewer players. More information about the crackdown in Wisconsin is available at http://www.dot.Wisconsin.gov/safety/index.htm.
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Wyoming—During the crackdown, Wyoming will be airing television and print media Trunk Trooper ads, with the tag line Drunk Driving. Over the Limit. Under Arrest. The state also plans to air radio messages using the national spots and display drunk driving messages on state electronic messaging signs. Wyoming law enforcement will be working overtime DUI grants, and incentive items will be distributed with the message Designate First or Drive Sober.
